Rubik’s® returns for year two of sponsorship with the World Cube Association

Announced by Rui Reis on

WCA Rubik’s World Championships to take place in South Korea this August

The World Cube Association, the governing body for competitions with mechanical puzzles, announces the world famous Rubik’s® brand will be the official sponsor for the WCA World Championship 2023 taking place August 12-15, 2023 in Incheon, South Korea. Rubik’s first joined as an official sponsor for the 2022 continental championships which held a record-breaking six competitions, hosting over 1,400 participants from 50+ nationalities from around the world.

The 2023 Rubik’s WCA World Championship is set to be the one of the largest speedcubing championships ever held. Speedcubers from around the world will gather in Incheon, South Korea, where they will compete in 17 different events to determine the world champion. The last world championship, which took place in 2019, was held in Melbourne, Australia crowning German speedcuber Phillip Weyer as the champion.

The executive director of the WCA, Ethan Pride, said the following about the historic sponsorship, “With Rubik’s on board as sponsor, the WCA will be able to provide an unforgettable level of championship and excitement never achieved before to create the best experience for everyone involved in Incheon. Together with Rubik’s, in 2022 we hosted competitions in six continents, bringing the excitement of cubing across the globe. We are confident that this continued sponsorship will only bring more success in 2023.”

“Rubik’s has both inspired and challenged novice cubers, and those who have mastered its puzzle for close to 50 years,” said Adam Hyman, Spin Master’s VP of Marketing and Global Business Unit Lead for Games. “We are thrilled to come on board for the return of the WCA World Championships to support and celebrate this engaged community of solvers.”

Rubik’s Official Website:
World Cube Association Official Website:

In August 2004, the World Cube Association (WCA) was created by the Dutchman Ron van Bruchem and the American Tyson Mao. The goal was to track records, define a uniform set of rules, and help with the organization of more competitions in more countries. The WCA has now officiated more than 7,000 competitions in 143 countries, with more than 150,000 unique participants. Since Minh Thai’s record in 1982, the 3x3x3 Cube World Record has lowered significantly and now stands at 3.47 seconds set by the Chinese Yusheng Du in 2018.

Cookies help us deliver our services. By using our services, you agree to our use of cookies.